Salviati Art Direction

Brand art direction

2019

Client
Size
Area
Client type
Salviati
Lighting lines and decorative objects
Product Design
Private
Description
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Overall art direction, creative concept, lighting and decorative collection design, visual identity development, custom special projects, collection curation, direction of decorative art objects
Visual identity
Art direction
Artisan tradition
Murano glass
Lighting design

Light, matter and memory: Salviati's new identity

A project that relaunches the historic Murano furnace on the international design scene, with a new curatorial vision that combines art direction, lighting design and decorative objects, between formal experimentation and fidelity to tradition.

The collaboration between Salviati and Davide Bruno Architects & Partners marks a turning point in the recent history of the celebrated Venetian furnace. The project reorganised artistic production and introduced a coherent, essential and strongly evocative aesthetic, able to bring Murano tradition into dialogue with the demands and languages of contemporary design.

Alongside the new lighting collection, ranging from sculptural chandeliers to table and wall lamps, the project also involved careful direction and curation of decorative objects in artistic glass. Among these, the Mare [Sea] collection [1], designed by Davide Bruno, stands out: a series of vases, centrepieces and fruit bowls inspired by the “peocere” (mussel beds) of the Venice Lagoon. Each piece, hand-worked using the rigadin technique, explores the interplay between colour, shape and transparency, evoking the calm, luminous movement of Venetian waters.

The overall art direction [2] guided the development of new product families that today represent the company's renewed face, while keeping intact the connection with artisan craftsmanship and centuries-old hand-blowing techniques. The project also included the design of unique pieces and special installations, including the chandelier for Ferrovie Nord Milano and the Waterfall sculpture for the Venice Architecture Biennale.

Project highlights

[1] The Mare collection

Mare is a line of decorative blown-glass objects that reinterprets the colours and visual rhythms of the lagoon in a contemporary key. Unique pieces in vivid hues — Savoy blue, orange, grass green — handcrafted in various finishes, polished or satin, combining visual poetry with technical mastery.

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[2] Art direction

The direction work embraced the entire Salviati universe, creating formal consistency between light fixtures and decorative objects, and giving rise to a shared aesthetic of elegance, restraint and intensity. The result is a layered yet recognisable collection, where every piece tells part of the same story.